This series of blog posts about marketing with stories gave you a lot to think about. You’ve learned that marketing stories aren’t that different from any type of story that you read in childhood or that your parents told you.
All marketing stories have some components that make them exciting.
The story is about someone — in this case your audience.
The story is about achieving a specific goal, solving a problem or overcoming an obstacle.
The story is about how your product or service solves the problem.
The story has a value point or moral to it.
You’ve learned the importance of words and imagery that allow you to weave the story in many different forms for consumption on different mediums such as your website and social media. You’ve learned that words have meaning, and images have power. You’ve also learned how important it is to be yourself as you tell your marketing stories and to ask for help and feedback from your audience and colleagues.
In addition, you’ve learned that you can take old ideas and make them new again. You’ve learned that marketing with stories is a way to build strong relationships with your audience and a great way to let them know that they matter, they belong, and you want them to be happy. There is hardly anything more personal and important than that, and it doesn’t matter what your product or service is, marketing with stories works because it shows that you have taken the time to ensure that you tell stories your audience wants to hear.
Finally, I want to leave you with the words of Chris Brogan who said it best,
“Stories are how we learn best. We absorb numbers and facts and details, but we keep them all glued into our heads with stories.”
I agree with Chris. Now, it’s time for you to work on your marketing story. Tell your story, tell your customers’ stories, and experience how easy it is to market with stories.